Samuel Goldwyn Films' FIREPROOF starring Kirk Cameron far surpassed industry expectations to place #4 at the box office for the weekend. Produced by Sherwood Pictures in Albany, GA, FIREPROOF is the company's third film following FACING THE GIANTS -- also released by Goldwyn that went on to gross buy cheap wow gold  north of $10 million.

 

With an all-volunteer 1,200 person cast and crew, FIREPROOF opened on 839 scr buy cheap wow gold eens grossing $6,804,764 wowmine wow gold  with a per screen average of $8,111 making it the highest opening weekend box office (non 3D Hannah Montana) of the year for films released on 1,000 screens or less. Directed by Sherwood's Alex Kendrick and written by his brother Stephen Kendrick, FIREPROOF stars Cameron and newcomer Erin Bethea in a story about a firefighter who must learn how to rescue his own marriage.

 

On both FACING THE GIANTS and FIREPROOF, Goldwyn, Provident Films and Sony Pictures Home Entertainment's Affirm Films unit worked together to devise and execute a marketing strategy to blend traditional theatrical mar wow powerleveling  keting with an aggressive grass roots and faith based outreach. Provident held screenings across the country and provided resources and materials for pastors and churches to spread the word about wow gold  the film. Through its vast network and databases, Provident created opportunities for them to bring the film to wow gold  their respective areas and generate excitement within their communities