the rise of european cinema was interrupted by the breakout of world war i while the film industry in united states flourished with the rise of hollywood. wow gold however in the 1920s, european filmmakers such as sergei eisenstein, f. w. murnau, and fritz lang, along with american innovator d. w. griffith and the contributions of charles chaplin, buster keaton and others, continued to advance the medium. in the 1920s, new technology allowed filmmakers to attach to each film a soundtrack of speech, music and sound effects synchronized with the action on the screen. cheap wow goldthese sound films were initially distinguished by calling them "talking pictures", or talkies.

the next major step age of conan goldin the development of cinema was the introduction of so-called "natural" color. while the addition of sound quickly eclipsed silent film and theater musicians, color was adopted more gradually as methods evolved making it more practical and cost effective to produce "natural color" films. aoc goldthe public was relatively indifferent to color photography as opposed to black-and-white,[citation needed] but as color processes improved and became as affordable as black-and-white film, more and more movies were filmed in color after the end of world war ii, as the industry in america came to view color as essential to attracting audiences in its competition with television, which remained a black-and-white medium until the mid-1960s. by the end of the 1960s, color had become the norm for film makers.

since the decline of the studio system in the 1960s, the succeeding decades saw changes in the production and style of film. new hollywood, french new wave and the rise of film school educated independent filmmakers were all part of the changes the medium experienced in the latter half of the 20th century. digital technology has been the driving force in change throughout the 1990s and into the 21st century.